French market audit
Know the market before you invest in it.
Understand the French market, challenge your vision, measure the gap between what you have and what it takes to succeed, and size the real potential.
Learn more →French short-term rental market · Go-to-market
Enter the French short-term rental market with someone who knows it from the inside.
Former host, former property management company founder, and French marketing lead for PriceLabs since 2017. I help international software and service companies understand, test and win the French market.
18 yearsin the industry
20+B2B companies supported
45properties managed myself
12+industry events organised in Europe
International companies I've helped grow in France
Why France is different
A large market that doesn't forgive copy-paste
France is one of Europe's biggest short-term rental markets, with thousands of professional property managers. But it has its own rules, its own players and its own buying habits.
A translated website, a US sales deck and a booth at the wrong event won't get you there. You need to know who decides, what they compare you with, and which partners they trust.
Services
Four steps to win the French market
Start where you are. Each step can be booked on its own, and each one prepares the next.
Product crash test
Put your product in front of French managers.
At least 10 property managers matching your personas test your solution in recorded sessions. You get the videos, the transcripts and clear recommendations.
Learn more →Go-to-market strategy
A complete plan to attack the French market.
A website in proper French, sales pages that speak to French personas, partnerships, visibility, SEO and GEO: everything you need to launch, prioritised.
Learn more →Monthly sparring partner
Your team executes. I challenge and redirect.
One two-hour call a month to review your strategy, actions and results, with preparation beforehand and a written summary afterwards. From €1,200 / month.
Learn more →Why work with me
The insider view you can't hire
I've done the job
Six years as a host, then founder of a property management company with up to 45 properties in Aix-en-Provence. I know how your French customers work, because I was one of them.
I know the ecosystem
PMS, OTAs, channel managers, professional associations, media and events: 18 years of relationships in the French market. I can open the right doors.
I measure results
French marketing lead for PriceLabs since 2017, with measurable SEO growth for PriceLabs and Minut, and around €1M in sales generated for Nuki in six years.
Results
Measured results in France
+284%SEO impressions for PriceLabs in France (2024)
+303%SEO clicks for Minut in France (2024)
~€1Min sales generated for Nuki in the French short-term rental market (6 years)
Testimonials
What clients say
“His deep understanding of the short-term rental industry and his command of marketing and sales techniques make him an ideal partner for our needs.”
Anurag VermaCo-founder, PriceLabs
“He helped us enormously to grow in the French market. His network and expertise explain why so many short-term rental players are now satisfied Nuki customers.”
Christoph LücklHead of B2B, Nuki
“His French network and 360° experience will undoubtedly be a key success factor in your company's growth plan in this industry.”
Florian StenströmCOO and co-founder, BookingSync
Testimonials translated from French.
Contact
Let's talk about your plans for France
Tell me about your product and your plans for France. I'll get back to you personally. Prefer to talk it through? Book a call.
- A personal reply, never an automated sequence
- Based in Aix-en-Provence, working remotely with teams worldwide
- Fluent English, native French